HEIN & ASSOCIATES LLP HEIN & ASSOCIATES LLP3rd Quarter, 2010
HEIN & ASSOCIATES LLP
HEIN & ASSOCIATES LLP
HEIN & ASSOCIATES LLP HEIN & ASSOCIATES LLP
in this Issue
HEIN & ASSOCIATES LLPSummer is finally in full swing, and we look at a few ways that may save you some money while you beat the heat. The first looks at new ways to demonstrate customer appreciation and ways to identify your best customers. Then, we discuss the benefits and drawbacks of a Health Savings Account, a different take on affordable health care. Finally, we offer some suggestions to help you better prepare for your retirement, and ways to help you meet those goals. Please let us know if you have any questions or concerns with these issues, and enjoy your summer!

Larry Unruh is the Managing Partner of HEIN & ASSOCIATES LLP. He can be reached at 303.298.9600 or lunruh@heincpa.com. Read his bio here.



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A Lesson in Customer Appreciation
By Larry Schultz, CPA, Audit Partner, Southern California

New customers. Occasional customers. Customers you’ve had since you opened. No one has to tell you that customers are the lifeblood of your business. You also don’t have to be told that letting good customers know they’re appreciated will help you keep their business.

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Health Savings Accounts: An Overview
By Mira J. Finé, CPA, National Director of Real Estate Practice Area, Denver

Affordable health care has become a hot button issue with many Americans. A relatively new option — the Health Savings Account, or HSA — has both benefits and drawbacks. Here’s a brief look.

Who Can Have One?
Employers can offer HSAs to eligible employees as an employee benefit. Individuals and self-employed individuals who are under age 65 also can set up an HSA on their own.

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Goals for the Soon-to-Retire Crowd
By William L. Yeates, CPA, Audit Partner, Denver

Financial planning is all about setting goals and having a plan for meeting them. When you reach one goal, another may take its place. Through it all, you’re investing for one of your biggest goals: your retirement.

As retirement moves closer, your focus on that goal is likely to intensify. Here are a few things you may want to think about during the transition to retirement.

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Are Business Website Costs Deductible?
By Mei Lin Ritter, CPA, Tax Manager, Denver

“Of course they are,” you might be thinking. Actually, though, the tax treatment of website development costs — software, web page design, and consulting services — is complex. While certain costs may be deductible in the year incurred, others may have to be “capitalized” and deducted in increments over a multi-year period. To help in the analysis, businesses should be prepared to answer questions like these:

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HeinSight (General Finance) is produced and distributed by HEIN & ASSOCIATES LLP as a service to our clients and friends and does not constitute legal or financial consulting advice. Please share this report with associates; we will be happy to add them to our mailing list. Also, we welcome your comments! Please let us know if there is a topic you would like to see addressed in an upcoming issue. www.heincpa.com